Run 1: 27th Feb, 2020 (9am to 5.30pm)

Run 2: 24th Mar, 2020 (9am to 5.30pm)

408 North Bridge Road #02-01 S(188725)

Tel: +65 6635 8116


*Funding available to Singaporeans and PRs

Those 40 and over pay $29 (90% funding)

Those under 40 pay $87 (70% funding)

Payment methods: Cheque/Bank Transfer/PayNow

Bento lunch provided

(Non-halal. Vegetarian available upon request)

(IBF course code: P190415MEC)

What will I learn?

  • Identify a suitable mix of digital marketing tools to reach out to your target market

  • Review cost-benefit analysis model to achieve cost effectiveness of your digital marketing campaigns

  • Apply success principles relating to your digital marketing framework

  • Evaluate key considerations for success when advertising on digital media platforms

About the Trainers


  • Over 11-years’ experience as an entrepreneur and in senior corporate positions spanning Sales, Account Management, Search Engine Marketing, Brand and Marketing Strategy Development, Digitization and Innovation.

  • Over 13 year of corporate training and consulting experience for Fortune 500, MNCs, SMEs and individuals.

  • ​Associate Trainer and Consultant since 2013 for entities like TÜV SÜD, Nanyang Polytechnic, IAL, MOM, SCC and PA to name a few.


  • Is an established professional in the digital marketing industry for the last 10 years.

  • Started his career in Digital Marketing for a local Search Engine Marketing 12 years ago, and subsequently took on several key positions in eBay Marketing Solutions and People’s Association.

  • Helped hundreds of clients (e.g. Dynasty Travel, Banyan Tree, Frasers’ Hospitality, EASB, SPRING Singapore) achieve their digital marketing objectives.

  • Created digital marketing funnels to streamline sales and marketing activities, reviewed organization’s business and operational requirements and formulated sustainable roadmaps for digital marketing.

  • Trained and mentored more than 100 students in digital marketing.



  • Is a topic expert in the travel and hospitality industry, Lydia has 8+ years doing marketing for the Travel, FMCG, Retail and Electronics Industry.

  • Specializes in aiding brands and clients in digital marketing to content marketing at both the local and regional role, overseeing up to 14 countries in a region at one point.

  • Has extensive experience in content marketing, Social Media Advertising, SEO, influencer marketing, e-commerce, provide digital marketing training/ workshops locally as well as internationally in Europe, Nepal and other countries. 

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+65 6635 8116

408, North Bridge Road #02-01

Singapore 188725

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