4th Feb, 2020
9am to 5.30pm
408 North Bridge Road #02-01 S(188725)
Tel: +65 6635 8116
*Funding available to Singaporeans and PRs
Those 40 and over pay $29 (90% funding)
Those under 40 pay $87 (70% funding)
Payment methods: Cheque/Bank Transfer/PayNow
Bento lunch provided
(Non-halal. Vegetarian available upon request)
(IBF course code: P190415MEC)
What will I learn?
Identify a suitable mix of digital marketing tools to reach out to your target market
Review cost-benefit analysis model to achieve cost effectiveness of your digital marketing campaigns
Apply success principles relating to your digital marketing framework
Evaluate key considerations for success when advertising on digital media platforms
About the Trainers
Over 11-years’ experience as an entrepreneur and in senior corporate positions spanning Sales, Account Management, Search Engine Marketing, Brand and Marketing Strategy Development, Digitization and Innovation.
Over 13 year of corporate training and consulting experience for Fortune 500, MNCs, SMEs and individuals.
Associate Trainer and Consultant since 2013 for entities like TÜV SÜD, Nanyang Polytechnic, IAL, MOM, SCC and PA to name a few.
Is an established professional in the digital marketing industry for the last 10 years.
Started his career in Digital Marketing for a local Search Engine Marketing 12 years ago, and subsequently took on several key positions in eBay Marketing Solutions and People’s Association.
Helped hundreds of clients (e.g. Dynasty Travel, Banyan Tree, Frasers’ Hospitality, EASB, SPRING Singapore) achieve their digital marketing objectives.
Created digital marketing funnels to streamline sales and marketing activities, reviewed organization’s business and operational requirements and formulated sustainable roadmaps for digital marketing.
Trained and mentored more than 100 students in digital marketing.
Is a topic expert in the travel and hospitality industry, Lydia has 8+ years doing marketing for the Travel, FMCG, Retail and Electronics Industry.
Specializes in aiding brands and clients in digital marketing to content marketing at both the local and regional role, overseeing up to 14 countries in a region at one point.
Has extensive experience in content marketing, Social Media Advertising, SEO, influencer marketing, e-commerce, provide digital marketing training/ workshops locally as well as internationally in Europe, Nepal and other countries.